How to Advertise on LinkedIn Ads

How to Advertise on LinkedIn Ads

Developing a business is not only about selling products directly to consumers, but also with other business people. This business is also known as B2B or business to business.

B2B marketing has a different target audience than B2C (business to consumer). Therefore, not all social media are suitable for B2B promotion.

During this time, you may know LinkedIn as a social media for professional workers. You can find work and connect with professionals from all over the world. But did you know that you can also advertise on LinkedIn?

Just line other social media platforms you can place ads on LinkedIn. LinkedIn which is devoted to business has its own advantages. Advertising on LinkedIn can be very effective for B2B companies and organizations.

What exactly is LinkedIn Ads? You’ll find the answer, complete with LinkedIn Ads tutorials, benefits and some other important info in this article.

What are LinkedIn Ads?

LinkedIn Ads is an advertising feature issued by LinkedIn, a social networking media filled with professionals from various fields.

Because there are many other professionals or business people, LinkedIn can be used as your B2B marketing area. Especially by utilizing LinkedIn Ads with are very effective to reach potential B2B leads up to 59% compared to other social media.

Why use LinkedIn Ads?

LinkedIn has introduced quite significant feature and usability upgrades, With this upgrade, they managed to build a community where 40% of users used LinkedIn everyday.

Some of the updates are:

• Better mobile apps
• A neater appearance of desktop apps
• More content features
• Spam management
• Videos

In self-advertising this way of promoting on LinkedIn offers the following advantages:

• Advance targeting features
• Choice of various types of ads
• Flexible budget controls
• Tools for lead generations to increase conversion rates
• Tracking and analytics tools to measure your ad performance
• Multiple language options

Types of LinkedIn Ads

Before going into the LinkedIn Ads tutorials, you should know that this ad platform has several different formats.

• Sponsored Content
• Sponsored Messaging
• Text Ads
• Dynamic Ads
• LinkedIn Self-serve Ads
• Display Ads

How to Create LinkedIn Ads

If you don’t have a Campaign Manager account, it only takes a moment to create one.

During this time, you may know Linkedln as a social media for professional workers. You can find work and connect with professionals from all over the world. But did you know that you can also advertise on Linkedln?

Just line other social media platforms you can place ads on Linkedln. Linkedln which is devoted to business has its own advantages. Advertising on Linkedln can be very effective for B2B companies and organizations.

What exactly is Linkedln Ads? You’ll find the answer, complete with Linkedln Ads tutorials, benefits and some other important info in this article.

What are Linkedln Ads?

Linkedln Ads is an advertising feature issued by Linkedln, a socoal networking media filled with professionals from various fields. 

Because there are many other professionals or business people, Linkedln can be used as your B2B marketing area. Especially by utilizing Linkedln Ads with are very effective to reach potential B2B leads up to 59% compared to other social media.

Why use Linkedln Ads?

Linkedln has intoduced quite significant feature and usability upgrades, Whit this upgrade, they managed to build a community where 40% users used Linkedln everyday.

Some of the updates are:

• Better mobile apps
• A neater appearance of desktop apps
• More content features
• Spam management
• Video

In self-advertising this way of promoting on Linkedln offers the following advantages:

• Advance targeting features
• Choice of various types of ads
• Flexible budget control
• Tools for lead generations to increase conversion rates
• Tracking and analytics tools to measure your ads peformance
• Multiple languange options

Types of Linkedln Ads

Before going into the Linkedln Ads tutorials, you should know that this ad platform has several different as formats.

1. Sponsored Content
2. Sponsored Messaging
3. Text Ads
4. Dynamic Ads
5. Linkedln Self-serve Ads
6. Display Ads

How to Create Linkedln Ads

If you don’t have a Campaign Manager account, it only takes a moment to create one.

Campaign Manager lets you set a budget, select goals (clicks vs. impressions), and have complete control over your campaign’s timeline. In addition, the platform includes several features designed to help you meet your advertising goals:

• Dynamic visual reporting that recalculates and displays only the data that matches your search and filter settings.
• A detailed breakout of the actions your campaigns generate, including Clicks, Likes, Shares, Comments, and Follows.
• A detailed view of the demographic categories of LinkedIn members who click on your ads, available at the account, campaign, and creative level.

Choose your objective

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

Choose from the following objectives to customize your campaign:

• Awareness: Brand awareness
• Consideration: Website visits, Engagement, Video views
• Conversion: Lead generation, Website conversions, Job applicants

Your chosen goal impressions, clicks, or video views to name a few—will determine the rest of your campaign creation experience.

Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories including:

-Company size
-Company name

• Member schools
• Member interests
• Member groups
• Skills
  -Job titles
• Job seniority
• And more

Targeting is a foundational element of running a successful advertising campaign – Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates.
Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

Set your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget for your campaign.

There are three options:

• Cost per send (CPS) is used when you run Message Ads campaigns. You pay for each message that is successfully delivered.
• Cost per click (CPC) is often used for action-oriented campaigns like lead generation or event registration.
• The cost per impression (CPM) model is typically a better fit when brand awareness is the goal.

Along with choosing the right option for your campaign, you will enter a suggested bid, daily budget, start date, end date, and total budget.

Regardless of the end date you choose, you can cancel your campaign at any time. It’s also important to note that LinkedIn uses an auction system for bidding that rewards engagement, meaning you can win an auction without being the highest bidder.

Set up your ad creative

The first goal of social marketing is to create a scroll-stopping moment for your audience. Your ad creative is the most important aspect of grabbing their attention to convey your value and convince them to take a next step with your brand.

We recommend creating 4-5 ads in your campaign to give your campaign more exposure and opportunity to optimize for the highest performance.

Measure and optimize your campaigns

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.