The 2024 Impact of Technology on Sports Broadcasting 

Sports fans are diverse, but they all agree: closer to the action is better.  

If they can’t attend the match, they want high-quality live broadcasts to recapture the energy. Quality is rising due to video games, live streaming, and social media.   

Technology is changing sport broadcasting in 2024. Here’s how to keep up. 

What Technology Changes Fans’ Story Experiences

CureTV Consumers today expect more from watching. They want participation. Not just close to the action, they want to be involved.  

High-definition 

UHD adds visual depth and engages fans. Grainy or dull visuals will drive viewers to another platform or off.  

Customized, interactive viewing 

Fans can contribute to esports and online gaming stories via live chats and third-party social media. 

Interactive streaming services let you choose camera angles, games, commentary, and players to focus on. Preferred games and content can be suggested by personalisation algorithms.  

Multi-Cam and 360-Degree Visibility 

Cameras, drones, and spidercams give viewers more angles and views than ever, letting them see more action and get closer to the live experience. 

Two-screening 

Apps and social media allow fans to access additional content, participate in real-time discussions, and take live event polls or quizzes. 

Visualizing Real-Time Statistics 

In-game analytics are enhanced by advanced analytics and real-time data. These stats are often overlayed on the broadcast to understand game dynamics and player performance.  

AR/VR  

Immersion will increase with AR and VR. VR transports fans to virtual stadiums, while AR adds stats and graphics to videos, making them more interactive. 

Result for Sportscasters 

Understanding which technology is worth investing in and which is a fad is the key to keeping up with changing technology and expectations without going broke.  

For 2024, sports broadcasters are investing in: 

Stronger, Immersive Technology: 

Cutting-edge technologies are being prioritized by broadcasters:  

1. UHD robotic and automated cameras next wave 
2. Hyperconvergence   
3. Live data-driven graphics and analytics 
4. Automation of workflow, studio 
5. VR, AR, and augmented  

Personalized, interactive content  

Broadcasters are investing in software that lets viewers customize their experience with multi-camera views, camera angle optionality, different commentary tracks, and interactive statistical overlays. 

Streaming improvements:  

Competition from streaming services is driving traditional broadcasters to create or partner with streaming platforms. A robust video production infrastructure is needed to ensure seamless, high-quality streaming.  

Managing Multi-Platform Broadcasting:  

Media asset management and production software that makes creating multi-format content easy and fast is essential to reaching your audience on their multiple platforms. 

Social media and second screens:  

Social media engagement and second-screen experience tech will be crucial. Live interaction, fan engagement, and content distribution require strategic content creation and marketing on these platforms. 

Data-driven choices:  

Data-driven analytics are helping sports broadcasters better understand viewer preferences and behavior to inform programming, advertising, and content. 

Including Esports:  

Esports is becoming more popular, so traditional sports broadcasters are taking part in it by airing events or adding gaming elements. 

Creative storytelling is strategic. 

The goal of sports broadcasting is to tell great stories, but it’s changing fast.  

The way fans interact with stories should change your storytelling approach. To succeed, invest in flexible, future-focused tools that expand your options.  

See what top sportscasters are doing…

Our recent panel discussion included Jamie Oakford, Director of some of the world’s biggest sporting events, and Andy Beale, formerly of BT Sport, to discuss changing audience habits and which technology is changing the game.